Get the inside scoop on effective media coverage at
“Making News” — The Triangle Association of Black Journalists’
7th Annual Media Access Workshop
Thursday, July 11, 2013 | 9:00AM to 1:00PM (Registration Starts at 8:30am)
School of Education Auditorium at NC Central University (NCCU)
712 Cecil Street, Durham, NC
Cost: FREE | Who: Nonprofit Professionals, Volunteers, Community Leaders & Triangle Professionals
— Get tips from a panel of local media professionals
— Practice what you’ve learned in sessions with media coaches
— Make connections with decision-makers in the media
— Receive a free copy of the NABJ “Making News” handbook and more!
The free workshop will consist of a panel of local media and business professionals who will share their expertise on newsgathering and working with the public on developing news stories, talk show segments, public service announcements and initiatives as well as commercial adverti
sing and social media. Non-profit organizations and small business owners will learn how to work with news organizations and write effective press releases, media advisories, public service announcements and learn the best ways to get their story covered and gain much needed publicity for their organization and its events. Attendees will also learn of other means and outlets available to get publicity including psa’s, social media, commercials and online media.
Over the past six years, workshops featured moderators and panelists including:
- Tisha Powell, WTVD-TV News Anchor
- Ken Smith, WRAL-TV Reporter/Anchor
- Anthony Wilson, Anchor/Reporter WTVD-TV
- James Wong, Co-Founder & Managing Partner, Empowered Ideas (Social Media)
- Cash Michaels , Editor in Chief, The Carolinian (Print)
- John McCann, Reporter, The Herald Sun (Print)
- Kerwin Speight, Executive Producer, WRAL-TV (TV News)
- Gil Fitts, Pivot Point Media (Marketing)
- Anita Woodley, Former Producer of The Story with Dick Gordon, WUNC-FM (Radio)
Featured sponsor: North Carolina Central University
Participating Partners: NCCABJ – RDU Chapter/Black MBA Assn.- Raleigh-Durham Afro-Carribean Assn.
*Opportunities to make tax-deductible donations to the TABJ Scholarship Fund will be available
TABJ is the local affiliate of the National Association of Black Journalists, an organization of reporters, editors, photographers, and other media professionals working in the Raleigh-Durham area.
Space is limited, so registration is required for this event.